Know Yourself

When someone talks about tax cuts for business or globalization helping business do you feel they are talking about you?

If this is the case you need a reality check or this is not a blog for you. Although mega international companies are a limited number of the US business environment they are the most widely represented. They spend billions of dollars in lobbying and supporting business groups. Their interests come before yours. A start-up or small business, that is the target I go in and look at, usually have less than 100 employees and have been in business for two to six years.

It is important that you understand who you are and where your best interest lie. Most of the time this is not with the groups considered business. Medium and larger style businesses are organized to eliminate the human factor. Procedures take the place of customer service and quantity rules over quality. In a free market, that is where unfair trade practices are eliminated, a small business will usually win in a direct competition with a larger business.

A simple example of the difference may be in personnel. A large corporation needs to have an individual with all the right credentials, a small business needs an individual capable of doing the job. This changes the way you look at hiring. For the large corporation the credentials create credibility both inside and outside the company and the product quality is defined by the procedures, with a small company the quality of the product or service directly related to the employee’s attention to detail, imagination, and problem solving capabilities.

Knowing who you, and your company, are will be one of the cornerstones of a successful business.

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